Each green tone has it’s own attribute, it’s own correlation within the dominant system of beliefs that we inhabit. For Green Shoes, and the Green Dot’s in general, I’ve chosen a shade that I call “Electric Natural”, steering clear of greens that either denote too strongly trees/ecology in general or that blend into the natural world too easily. “Electric Natural” is chosen for it’s ability to stand out against the natural, to make clear that a specific human decision caused it’s appearance.